Be clear about the give BEFORE the get; answer “What’s in it for me?” (WIIFM) from your audience’s perspective before you make the pitch. [youtube=http://www.youtube.com/watch?v=R2a8TRSgzZY] Thank you to Scofield Editorial who produced this video and to “The Agency Blog” where I first found it. Life is short. Get straight to the Point! James
Entrepreneurs, Hear me now and believe me later: the hardest thing you will do as an entrepreneur is balance your home/personal life (e.g. life!) with your work as an entrepreneur.
[youtube=http://www.youtube.com/watch?v=eRqUE6IHTEA] What if you could make your pitch this simple and straight to the point? If you need help “thinking” this way, take a look at Dan Roam’s book, “Back of the Napkin.”
WIIFM – No, not a new WiFi technology or a new game on your Wii. WIIFM or “What’s in it for me?” is the question you should ask
I am in the process of moving my Get Straight to the Point! blog here and adding other aspects like Twitter, current projects
