If someone calls you a “tool”, don’t necessarily take it that you’re an idiot. Then again… Seriously, instead of focusing on being a brand, focus on being a tool — something or somebody that: 1. Is easy to understand, use, and implement – Anyone who has walked down any aisle of Home Depot or a [...]
Initiative, taking action, showing energy, leading — all natural skills for most entrepreneurs. It’s important to make sure people on your team appreciate and embrace performance and nothing is more powerful than seeing the leader of the team doing just that. But wait…what if you are trying to create a culture of leadership and performance? [...]
I was fortunate enough to be interviewed by Jim Canterucci, author of “Personal Brilliance” and noted leadership and change management expert. The first of four excerpts, “Personal Brilliance – Awareness”, can be found here. Awareness, especially “self-awareness”, is my #1 “brilliant” strength an entrepreneur. I know what I am good at and what I’m not [...]
I have to say, I am pleased with David’s (@AuthorizeNet on Twitter) active engagement on our issue at ShareOnce.com. I’m not sure where/why/how the ball got dropped or if this is just standard operating procedure during sales/sign up. I’m only interested in getting this up and running ASAP and David has helped make that happen. [...]
For some background, search “AuthorizeNet” on Twitter…you are on Twitter, aren’t you? I thought it would be interesting to provide a real-world, real-time view of what startups and product launches (and most every other busy business on the planet) goes through. I will be posting on this issue until it is resolved so stay tuned [...]
Be clear about the give BEFORE the get; answer “What’s in it for me?” (WIIFM) from your audience’s perspective before you make the pitch. [youtube=http://www.youtube.com/watch?v=R2a8TRSgzZY] Thank you to Scofield Editorial who produced this video and to “The Agency Blog” where I first found it. Life is short. Get straight to the Point! James
[youtube=http://www.youtube.com/watch?v=eRqUE6IHTEA] What if you could make your pitch this simple and straight to the point? If you need help “thinking” this way, take a look at Dan Roam’s book, “Back of the Napkin.”
WIIFM – No, not a new WiFi technology or a new game on your Wii. WIIFM or “What’s in it for me?” is the question you should ask
