WTF in a New York Minute


It amazes me how easily entrepreneurs, business developers, marketers, product leaders, and other creative people will jump into a new business or product opportunity and start building stuff — websites, prototypes, partnership agreements — without knowing what their target customer’s Read more ›

Customer Discovery: Problem Interview in 30 Minutes or Less


Customer Discovery: Problem Interview Template Before You Get Started Tools needed: Paper & Pen Location: In person or over the phone Time Requirement: 20-30 minutes (max) Prep: Lean Canvas (initial draft), C-P-S Hypotheses (at a minimum), Customer Prospect List Goal: Confirm Read more ›